Integrate Onvocado with ActiveCampaign: A Step-by-Step Guide

Enhance your marketing automation and customer engagement by integrating Onvocado with ActiveCampaign. This seamless integration allows you to synchronize your customer data, automate workflows, and leverage ActiveCampaign's powerful email marketing and CRM features directly within Onvocado.

September 15, 2024

Before diving into the integration steps, let's explore why connecting Onvocado with ActiveCampaign can be a game-changer for your business:

  • Automated Workflows: Streamline your marketing and sales processes by automating repetitive tasks.
  • Enhanced Customer Segmentation: Utilize ActiveCampaign’s robust segmentation to target your audience more effectively.
  • Improved Communication: Deliver personalized email campaigns based on customer behavior and preferences.
  • Centralized Data Management: Keep all your customer data synchronized across platforms, ensuring consistency and accuracy.

Prerequisites

Before you begin, ensure you have the following:

  1. Active Accounts:
    • An active Onvocado account.
    • An active ActiveCampaign account.
  2. API Credentials:
    • ActiveCampaign API Key and Base URL. You can find these in your ActiveCampaign account settings.
  3. User Permissions:
    • Ensure you have the necessary permissions in  ActiveCampaign to perform integrations and manage API settings.

Step-by-Step Integration Guide

1. Log into Your Onvocado Account

Start by logging into your Onvocado account and navigating to the "Publish" settings of the desired campaign.

2. Navigate to the Integrations Section

Once in the settings:

  • Locate the Integrations Tab:
    • In the main dashboard, find and click on the "Integrations" tab in the navigation menu.
  • Select ActiveCampaign:
    • From the list of available integrations, select "ActiveCampaign". This will open the ActiveCampaign integration form where you'll input your credentials and configure settings.

3. Access the ActiveCampaign Integration Form

On the ActiveCampaign integration sidebar, you'll be presented with a form designed to capture all necessary information for a successful connection. Note: Further details on how to retrieve ActiveCampaign API credentials can be found in this article.

a. Integration Name

  • Field: Integration Name
  • Description: Provide a name for this integration. This helps in identifying the integration, especially if you have multiple integrations set up.
  • Action: Enter a descriptive name.

b. Enter Your ActiveCampaign API Key

  • Field: API Key
  • Description: The API Key is a unique identifier that allows Onvocado to communicate securely with ActiveCampaign.
  • Action:
    1. Log into your ActiveCampaign account.
    2. Navigate to "Settings" > "Developer".
    3. Copy your API Key.
    4. Paste the API Key into the API Key field in Onvocado.

c. Enter Your ActiveCampaign Base URL

  • Field: Base URL
  • Description: The Base URL is the endpoint for your ActiveCampaign account's API.
  • Action:
    1. In ActiveCampaign, under "Settings" > "Developer", locate your Base URL.
    2. It typically looks like https://youraccount.api-us1.com.
    3. Paste this URL into the Base URL field in Onvocado.

d. Select an ActiveCampaign List

  • Field: ActiveCampaign List
  • Description: Choose the specific list from ActiveCampaign where you want to sync your Onvocado leads.
  • Action: Select the desired list from the dropdown menu.

4. Configure Field Mapping

Mapping your internal Onvocado fields to ActiveCampaign fields ensures that data is correctly transferred and utilized in your marketing campaigns.

a. Internal Field

  • Description: These are the labels of the form elements used in your Onvocado widget.
  • Action: Review the list of internal fields displayed on the left side of the mapping section.

b. External Field

  • Description: These are the corresponding field names in ActiveCampaign where the data will be sent.
  • Action: For each internal field, select the appropriate ActiveCampaign field from the dropdown on the right.

Important: Ensure that the Email field is mapped and marked as active since it's mandatory for ActiveCampaign.

c. Activate All Fields (Optional)

  • Feature: All Fields Active Checkbox
  • Description: Toggles the activation state of all field mappings.
  • Action: Use this checkbox to quickly activate or deactivate all mappings based on your preference.

5. Save and Activate the Integration

After configuring all necessary fields:

  • Review Your Settings:
    • Ensure that all required fields are filled out correctly.
    • Verify that the Email field is mapped and active.
  • Save Changes:
    • Click the "Done" button to save and activate the integration.
  • Confirmation:
    • A success message, such as "Save successful!", will appear, indicating that the integration has been successfully set up.

6. Test the Integration

To ensure that everything is working as expected:

  • Add a Test Lead:
    • Create a new lead using an Onvocado widget.
  • Verify in ActiveCampaign:
    • Log into ActiveCampaign and check if the new lead appears in the selected list with the correct data mapped.
  • Troubleshoot if Necessary:
    • If the lead doesn't appear or data is mismatched, revisit the integration settings to ensure that all fields are correctly mapped and that the API credentials are accurate.

Tips for a Smooth Integration

  • Secure Your API Key: Treat your API Key like a password. Do not share it publicly or expose it in unsecured environments.
  • Regularly Update Credentials: If you ever regenerate your ActiveCampaign API Key, remember to update it in Onvocado to maintain the integration.
  • Leverage ActiveCampaign's Features: Once integrated, explore ActiveCampaign's automation and segmentation features to maximize the benefits of your integration.

Conclusion

Integrating Onvocado with ActiveCampaign empowers you to harness the full potential of your marketing efforts. By automating data synchronization and leveraging ActiveCampaign's robust CRM and email marketing tools, you can enhance customer engagement, streamline your workflows, and drive better business outcomes. Follow the steps outlined in this guide to set up the integration effortlessly and start optimizing your marketing strategies today.

If you encounter any challenges during the integration process or have questions, feel free to reach out to our support team for assistance.
 

Additional information about the benefits of integrating ActiveCampaign with Onvocado.